Progressive navigation disclosure prototype—one focused get-coverage menu state at a time on a public health benefits portal.
Benefits Portal Usability Analysis and Prototyping
Finding where users get lost on a benefits website. An anonymized consulting analysis that combined behavioral analytics, session replay, and survey data to show why people struggled to find eligibility and enrollment information, then turned the findings into prioritized recommendations and a navigation prototype. After the engagement, the client adopted progressive-disclosure navigation and updated key calls to action.
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