/* Path Compass — concise case study layout */


.case-version-banner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem 1.25rem;
  margin: 0 0 1.25rem;
  padding: 0.85rem 1.15rem;
  border-radius: 0.85rem;
  border: 1px solid rgba(110, 79, 160, 0.18);
  background:
    linear-gradient(135deg, rgba(110, 79, 160, 0.08), rgba(217, 119, 87, 0.04)),
    rgba(255, 255, 255, 0.72);
}

html[data-theme="light"] .case-version-banner {
  border-color: rgba(110, 79, 160, 0.2);
  background:
    linear-gradient(135deg, rgba(110, 79, 160, 0.07), rgba(217, 119, 87, 0.03)),
    #faf8fc;
}

.case-version-banner-text {
  margin: 0;
  font-family: "Lato", sans-serif;
  font-size: var(--site-text-secondary);
  line-height: 1.5;
  color: rgba(36, 30, 51, 0.72);
}

html[data-theme="light"] .case-version-banner-text {
  color: #4e4666;
}

.case-version-banner-link {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  font-family: "Lato", sans-serif;
  font-size: var(--site-text-secondary);
  font-weight: 600;
  color: #6e4fa0;
  text-decoration: none;
  white-space: nowrap;
}

.case-version-banner-link:hover {
  color: #4e3475;
  text-decoration: underline;
}


.pc-case {
  
  --ink:#241E33;
  --ink-2:#4E4666;
  --muted:#79738F;
  --line:#E4DEEF;
  --paper:#FFFFFF;
  --tint:#F7F4FB;
  --tint-2:#FBF3F0;
  --violet:#6E4FA0;
  --violet-dk:#4E3475;
  --violet-soft:#EAE1F5;
  --coral:#D97757;
  --coral-soft:#FBE7DE;
  --coral-ink:#9A4A2C;
  --teal:#1F8C82;
  --teal-dk:#146860;
  --teal-soft:#DDF0EC;
  --rose:#C24875;
  --rose-soft:#F8E3EC;
  --gold:#B8860F;
  --gold-soft:#F6ECD3;
  --gold-line:#E4CD8E;
  --radius:14px;
  --shadow:0 1px 2px rgba(36,30,51,.05), 0 8px 24px rgba(36,30,51,.07);
  --max:1140px;

  scroll-padding-top: 5.5rem;
  color: var(--ink);
  font-family: "Lato", sans-serif;
  font-size: var(--site-text-body);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.pc-case img {
  max-width: 100%;
  display: block;
}

.pc-case a {
  color: #1e5aa8;
  text-decoration: underline;
  text-decoration-color: rgba(30, 90, 168, 0.35);
  text-underline-offset: 0.15em;
}

.pc-case a:hover {
  color: #0f3d75;
  text-decoration-color: rgba(15, 61, 117, 0.5);
}

.pc-case a.btn:not(.btn-ghost),
.pc-case a.btn:not(.btn-ghost):hover {
  color: #fff;
  text-decoration: none;
}

.pc-case h1,
.pc-case h2,
.pc-case h3,
.pc-case h4 {
  line-height: 1.18;
  margin: 0;
  letter-spacing: -0.02em;
  font-weight: 650;
  font-family: "Cormorant", Georgia, serif;
}

.pc-case .wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 28px;
}

.pc-case section {
  padding: 84px 0;
}

/* In-page nav — see minimal-case-nav.css + case-nav.js */

.pc-case .wrap{max-width:var(--max); margin:0 auto; padding:0 28px}
.pc-case .narrow{max-width:760px}
/* In-page nav — see minimal-case-nav.css + case-nav.js */
.pc-case section{padding:84px 0}
.pc-case section.pc-tint{background:var(--tint)}
.pc-case section.pc-tint2{background:var(--tint-2)}
.pc-case section.pc-dark{background:var(--ink); color:#F0EAF8}
.pc-case section.pc-dark h2, .pc-case section.pc-dark h3{color:#fff}
.pc-case .eyebrow{
  font-size:var(--site-text-label); font-weight:700; letter-spacing:.14em; text-transform:uppercase;
  color:var(--violet); margin-bottom:14px; display:flex; align-items:center; gap:10px;
}
.pc-case .eyebrow::before{content:""; width:26px; height:2px; background:var(--violet); display:block}
.pc-case section.pc-dark .eyebrow{color:#C9AEE8}
.pc-case section.pc-dark .eyebrow::before{background:#C9AEE8}
.pc-case h2{font-size:clamp(28px,3.4vw,40px); margin-bottom:14px}
.pc-case .lede{font-size:var(--site-text-body); color:var(--ink-2); max-width:none; margin:0 0 8px}
.pc-case section.pc-dark .lede{color:#D8CBEA}
.pc-case .pc-pressure-points{
  list-style:none;
  margin:0 0 14px;
  padding:0;
  display:flex;
  flex-direction:column;
  gap:8px;
  counter-reset:pc-pressure;
}
.pc-case .pc-pressure-points li{
  position:relative;
  display:flex;
  align-items:baseline;
  gap:10px;
  margin:0;
  padding:0;
  font-family:"Lato",sans-serif;
  font-size:var(--site-text-body);
  font-weight:500;
  line-height:1.45;
  color:var(--ink);
  counter-increment:pc-pressure;
}
.pc-case .pc-pressure-points li::before{
  content:counter(pc-pressure);
  flex:0 0 auto;
  display:inline-flex;
  align-items:center;
  justify-content:center;
  min-width:1.5rem;
  font-family:"IBM Plex Mono",ui-monospace,monospace;
  font-size:13px;
  font-weight:600;
  letter-spacing:0.02em;
  color:var(--violet-dk);
}
.pc-case .sec-head{margin-bottom:36px}
.pc-case .pc-hero{padding:76px 0 64px; background:
   radial-gradient(1100px 460px at 12% -10%, #EFE6F8 0%, rgba(239,230,248,0) 62%),
   radial-gradient(800px 400px at 94% 0%, #FCEBE1 0%, rgba(252,235,225,0) 58%);
  border-bottom:1px solid var(--line);
}
.pc-case .tagpill{
  display:inline-block; font-size:12.5px; font-weight:650; letter-spacing:.06em;
  text-transform:uppercase; color:var(--violet-dk); background:#fff;
  border:1px solid var(--violet-soft); padding:6px 13px; border-radius:999px; margin:0 0 22px;
}
.pc-case .case-hero-lead .tagpill + h1{margin-top:0}
.pc-case .pc-hero h1{font-size:clamp(40px,6vw,66px); letter-spacing:-.035em; margin-bottom:12px}
.pc-case .pc-hero .sub{font-size:clamp(19px,2.1vw,24px); color:var(--ink-2); max-width:62ch; margin:0; line-height:1.45}
.pc-case .case-hero-copy .meta-row{
  display:flex; flex-direction:column; align-items:flex-start; flex-wrap:nowrap;
  gap:5px; font-size:var(--site-text-secondary); color:var(--muted); margin:0;
}
.pc-case .case-hero-actions {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  margin-top: 0.35rem;
  /* Match .sub line length — ch is relative to this font-size, not integrity's */
  max-width: 62ch;
  font-size: clamp(19px, 2.1vw, 24px);
}
.pc-case .case-hero-copy .btns {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 0.75rem;
}
.pc-case .case-hero-copy .integrity {
  max-width: 100%;
  width: 100%;
  margin: 0;
  font-size: var(--site-text-meta);
  line-height: 1.5;
  padding: 12px 15px;
}

@media (min-width: 1024px) {
  .pc-case .case-hero-main--split {
    align-items: stretch;
  }

  .pc-case .case-hero-main--split .case-hero-copy {
    align-self: stretch;
    min-height: 100%;
  }

  .pc-case .case-hero-main--split .case-hero-actions {
    flex: 1;
    margin-top: 0.35rem;
  }

  .pc-case .case-hero-main--split .case-hero-copy .integrity {
    margin-top: auto;
  }

  .pc-case .case-hero-main--split .case-hero-copy .btns {
    margin-bottom: 0;
  }
}
.pc-case .meta-row{display:flex; flex-wrap:wrap; gap:10px 28px; font-size:var(--site-text-secondary); color:var(--muted); margin-bottom:28px}
.pc-case .meta-row b{color:var(--ink); font-weight:600}
.pc-case .btns{display:flex; flex-wrap:wrap; gap:12px; margin-bottom:26px}
.pc-case .btn{
  display:inline-flex; align-items:center; gap:9px; padding:13px 22px; border-radius:10px;
  font-size:var(--site-text-body); font-weight:600; border:1px solid transparent; cursor:pointer;
}
.pc-case .btn-primary{background:var(--violet); color:#fff}
.pc-case .btn-primary:hover{background:var(--violet-dk); color:#fff; text-decoration:none}
.pc-case .btn-teal{background:var(--teal); color:#fff}
.pc-case .btn-teal:hover{background:var(--teal-dk); color:#fff; text-decoration:none}
.pc-case .btn-ghost{background:#fff; color:var(--ink); border-color:var(--line)}
.pc-case .btn-ghost:hover{border-color:var(--violet); color:var(--violet); text-decoration:none}
.pc-case .integrity{
  display:flex; gap:11px; align-items:flex-start; font-size:var(--site-text-meta); color:var(--ink-2);
  background:#fff; border:1px solid var(--line); border-left:3px solid var(--gold-line);
  padding:13px 16px; border-radius:10px; max-width:660px;
}
.pc-case .stats{display:grid; grid-template-columns:repeat(4,1fr); gap:16px}
.pc-case .stat{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:22px 20px; box-shadow:var(--shadow); border-top:4px solid var(--violet);
}
.pc-case .stat:nth-child(2){border-top-color:var(--coral)}
.pc-case .stat:nth-child(3){border-top-color:var(--teal)}
.pc-case .stat:nth-child(4){border-top-color:var(--rose)}
.pc-case .stat .num{font-size:32px; font-weight:700; letter-spacing:-.03em; line-height:1.1}
.pc-case .stat:nth-child(1) .num{color:var(--violet)}
.pc-case .stat:nth-child(2) .num{color:var(--coral-ink)}
.pc-case .stat:nth-child(3) .num{color:var(--teal)}
.pc-case .stat:nth-child(4) .num{color:var(--rose)}
.pc-case .stat .lbl{font-size:var(--site-text-secondary); color:var(--ink-2); margin-top:6px; line-height:1.4}
.pc-case .stat .src{font-size:var(--site-text-secondary); color:var(--muted); margin-top:10px; letter-spacing:.03em}
@media(max-width:860px){.pc-case .stats{grid-template-columns:repeat(2,1fr)}}
@media(max-width:460px){.pc-case .stats{grid-template-columns:1fr}}
.pc-case .hmw{
  background:linear-gradient(135deg,var(--violet-dk),#5B3F86 70%); color:#fff;
  border-radius:20px; padding:44px 46px; box-shadow:var(--shadow);
}
.pc-case .hmw .q{font-size:clamp(24px,3.2vw,30px); line-height:1.35; font-weight:600; letter-spacing:-.02em}
.pc-case .hmw .k{font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:#DABCF2; margin-bottom:16px; font-weight:700}
.pc-case .hmw-why{display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin-top:30px}
.pc-case .hmw-why div{background:rgba(255,255,255,.1); border:1px solid rgba(255,255,255,.18); border-radius:10px; padding:14px 16px; font-size:var(--site-text-body); line-height:1.5; color:#EDE3F7}
@media(max-width:860px){.pc-case .hmw{padding:32px 26px}
.pc-case .hmw-why{grid-template-columns:1fr}
.pc-case .hmw-why div{font-size:21px; line-height:1.55; padding:16px}
.pc-case .hmw .q{font-size:26px; line-height:1.35}}
.pc-case .rail{position:relative; padding-left:2px}
.pc-case .rail::before{content:""; position:absolute; left:23px; top:8px; bottom:8px; width:2px; background:var(--line)}
.pc-case .rstep{display:grid; grid-template-columns:48px minmax(0,1fr); gap:20px; padding:20px 0; width:100%}
.pc-case .rstep > div:last-child{min-width:0; width:100%}
.pc-case .rstep .dot{
  width:48px; height:48px; border-radius:50%; background:#fff; border:2px solid var(--violet);
  color:var(--violet); font-weight:700; font-size:16px; display:grid; place-items:center; z-index:1;
}
.pc-case .rstep:nth-child(2) .dot{border-color:var(--coral); color:var(--coral-ink)}
.pc-case .rstep:nth-child(3) .dot{border-color:var(--teal); color:var(--teal)}
.pc-case .rstep:nth-child(4) .dot{border-color:var(--rose); color:var(--rose)}
.pc-case .rstep:nth-child(5) .dot{border-color:var(--gold-line); color:var(--gold)}
.pc-case .rstep .t{font-size:var(--site-text-body); font-weight:670; margin-bottom:4px}
.pc-case .rstep .d{font-size:var(--site-text-body); color:var(--ink-2); max-width:none; width:100%}
.pc-case .zoom{cursor:zoom-in; position:relative; text-align:left; font:inherit; color:inherit; border:0; padding:0; background:none; width:100%}
.pc-case .zoom::after{
  content:"⤢"; position:absolute; top:10px; right:10px; width:26px; height:26px;
  display:grid; place-items:center; border-radius:7px; font-size:13px;
  background:rgba(36,30,51,.72); color:#fff; opacity:0; transition:opacity .16s ease;
}
.pc-case .zoom:hover::after, .pc-case .zoom:focus-visible::after{opacity:1}
.pc-case .zoom:focus-visible{outline:2px solid var(--violet); outline-offset:3px; border-radius:var(--radius)}
.pc-case .evgrid{display:grid; grid-template-columns:repeat(4,1fr); gap:14px}
.pc-case .ev{
  border-radius:var(--radius); padding:18px 17px; border:1px solid var(--line);
  background:#fff; box-shadow:var(--shadow); min-height:150px;
}
.pc-case .ev .code{
  display:inline-flex; align-items:center; justify-content:center; min-width:26px; height:26px;
  border-radius:7px; font-size:12.5px; font-weight:750; padding:0 7px; margin-bottom:11px;
}
.pc-case .ev h4{font-size:var(--site-text-body); margin-bottom:7px; line-height:1.3}
.pc-case .ev p{margin:0; font-size:var(--site-text-body); color:var(--ink-2); line-height:1.45}
.pc-case .ev .cnt{font-size:11.5px; color:var(--muted); margin-top:11px; letter-spacing:.04em; text-transform:uppercase; font-weight:600}
.pc-case .c-violet{background:var(--violet-soft); color:var(--violet-dk)}
.pc-case .c-coral{background:var(--coral-soft); color:var(--coral-ink)}
.pc-case .c-teal{background:var(--teal-soft); color:var(--teal)}
.pc-case .c-rose{background:var(--rose-soft); color:var(--rose)}
.pc-case .ev.t-violet{border-top:4px solid var(--violet)}
.pc-case .ev.t-coral{border-top:4px solid var(--coral)}
.pc-case .ev.t-teal{border-top:4px solid var(--teal)}
.pc-case .ev.t-rose{border-top:4px solid var(--rose)}
@media(max-width:960px){.pc-case .evgrid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.pc-case .evgrid{grid-template-columns:1fr}}
.pc-case .practice{display:flex; flex-wrap:wrap; gap:10px}
.pc-case .pl{
  display:flex; align-items:center; gap:10px; background:#fff; border:1px solid var(--line);
  border-radius:999px; padding:8px 16px 8px 8px; box-shadow:var(--shadow); font-size:var(--site-text-secondary); color:var(--ink-2);
}
.pc-case .pl b{
  width:30px; height:30px; border-radius:50%; background:var(--violet); color:#fff;
  display:grid; place-items:center; font-size:14px; flex:none;
}
.pc-case .pl:nth-child(2) b{background:var(--coral)}
.pc-case .pl:nth-child(3) b{background:var(--teal)}
.pc-case .pl:nth-child(4) b{background:var(--rose)}
.pc-case .pl:nth-child(5) b{background:var(--gold)}
.pc-case .pl:nth-child(6) b{background:var(--violet-dk)}
.pc-case .pl:nth-child(7) b{background:#B0602F}
.pc-case .pl:nth-child(8) b{background:#3E7D74}
.pc-case .personas{display:grid; grid-template-columns:repeat(3,1fr); gap:18px}
.pc-case .pc-persona{
  border-radius:18px; overflow:hidden; border:1px solid var(--line); background:#fff;
  box-shadow:var(--shadow);
}
.pc-case .pc-persona .top{padding:22px 22px 18px; color:#fff}
.pc-case .pc-persona.p1 .top{background:linear-gradient(140deg,#C24875,#8E2F55)}
.pc-case .pc-persona.p2 .top{background:linear-gradient(140deg,#1F8C82,#125F58)}
.pc-case .pc-persona.p3 .top{background:linear-gradient(140deg,#D97757,#A64E30)}
.pc-case .pc-persona .avatar{
  width:44px; height:44px; border-radius:12px; background:rgba(255,255,255,.22);
  display:grid; place-items:center; font-weight:700; font-size:15px; margin-bottom:14px;
}
.pc-case .pc-persona .name{font-size:20px; font-weight:670; letter-spacing:-.02em}
.pc-case .pc-persona .role{font-size:var(--site-text-secondary); opacity:.88; margin-top:3px}
.pc-case .pc-persona .body{padding:20px 22px 22px}
.pc-case .pc-persona h5{font-size:11.5px; text-transform:uppercase; letter-spacing:.09em; color:var(--muted); margin:14px 0 6px}
.pc-case .pc-persona h5:first-child{margin-top:0}
.pc-case .pc-persona p{margin:0; font-size:var(--site-text-body); color:var(--ink-2); line-height:1.5}
.pc-case .pc-persona .implication{background:var(--tint); border-radius:10px; padding:10px 12px; font-size:var(--site-text-secondary); margin-top:6px}
@media(max-width:900px){.pc-case .personas{grid-template-columns:1fr}}
.pc-case .cards{display:grid; grid-template-columns:repeat(3,1fr); gap:16px}
.pc-case .cards.two{grid-template-columns:repeat(2,1fr)}
.pc-case .cards.four{grid-template-columns:repeat(4,1fr)}
.pc-case .card{background:#fff; border:1px solid var(--line); border-radius:var(--radius); padding:22px; box-shadow:var(--shadow)}
.pc-case .card h4{font-size:var(--site-text-body); margin-bottom:8px}
.pc-case .card p{margin:0; font-size:var(--site-text-body); color:var(--ink-2)}
.pc-case .card p + p{margin-top:0.75em}
.pc-case .card .tagline{font-size:11.5px; font-weight:700; letter-spacing:.1em; text-transform:uppercase; color:var(--violet); margin-bottom:10px}
.pc-case .card .card-photo{margin:14px 0 0}
.pc-case .card .card-photo img{display:block; width:100%; height:auto; border-radius:10px; border:1px solid var(--line)}
@media(max-width:900px){.pc-case .cards, .pc-case .cards.two, .pc-case .cards.four{grid-template-columns:1fr}}
@media(min-width:901px) and (max-width:1080px){.pc-case .cards.four{grid-template-columns:repeat(2,1fr)}}
.pc-case .figs{display:grid; grid-template-columns:repeat(3,1fr); gap:18px}
.pc-case .figs.two{grid-template-columns:repeat(2,1fr)}
.pc-case .fig{background:#fff; border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; box-shadow:var(--shadow); transition:transform .16s ease}
.pc-case .fig:hover{transform:translateY(-3px)}
.pc-case .fig .shot{background:var(--tint); aspect-ratio:4/3; display:grid; place-items:center; overflow:hidden; border-bottom:1px solid var(--line)}
.pc-case .fig .shot img{width:100%; height:100%; object-fit:cover; object-position:top center}
.pc-case .fig--pattern .shot{
  aspect-ratio:1200/780;
  background:#060f27;
  padding:0;
}
.pc-case .fig--pattern .shot img{
  object-fit:contain;
  object-position:center top;
}
.pc-case .fig .who{font-size:11.5px; font-weight:700; letter-spacing:.09em; text-transform:uppercase; color:var(--violet); margin:0}
.pc-case .fig .ttl{font-size:var(--site-text-secondary); font-weight:600; line-height:1.35; margin:0}
.pc-case .fig.wide .shot{aspect-ratio:16/10}
.pc-case .fig--journey .shot{
  aspect-ratio:1640/1180;
  background:#fff;
  padding:10px;
}
.pc-case .fig--journey .shot img{
  object-fit:contain;
  object-position:center top;
}
.pc-case .fig .who--current{color:#8E2F55}
.pc-case .fig .who--ideal{color:#125F58}
.pc-case .pc-journey-section{margin-top:8px}
.pc-case .pc-journey-title{
  font-size:22px;
  margin:0 0 10px;
  font-family:"Cormorant", Georgia, serif;
  font-weight:650;
  letter-spacing:-.02em;
}
.pc-case .pc-journey-persona{margin-top:28px}
.pc-case .pc-journey-persona-head{
  display:flex;
  align-items:center;
  gap:14px;
  margin-bottom:14px;
}
.pc-case .pc-journey-persona-avatar{
  width:42px;
  height:42px;
  border-radius:50%;
  display:grid;
  place-items:center;
  font-size:17px;
  font-weight:700;
  color:#fff;
  flex-shrink:0;
}
.pc-case .pc-journey-persona--nia .pc-journey-persona-avatar{background:linear-gradient(140deg,#C24875,#8E2F55)}
.pc-case .pc-journey-persona--marcus .pc-journey-persona-avatar{background:linear-gradient(140deg,#1F8C82,#125F58)}
.pc-case .pc-journey-persona-copy{
  display:flex;
  flex-direction:column;
  gap:2px;
}
.pc-case .pc-journey-persona-copy strong{
  font-size:21px;
  font-family:"Cormorant", Georgia, serif;
  font-weight:650;
  letter-spacing:-.02em;
  color:var(--ink);
}
.pc-case .pc-journey-persona-copy span{
  font-size:var(--site-text-secondary);
  color:var(--muted);
}
.pc-case .pc-journey-figs{margin-top:0}
@media(max-width:900px){.pc-case .figs, .pc-case .figs.two{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.pc-case .figs, .pc-case .figs.two{grid-template-columns:1fr}}
.pc-case .matrix-swipe-hint{
  display:block;
  margin:0 0 12px;
  padding:0.75rem 1rem;
  border-radius:0.75rem;
  border:1px solid rgba(110, 79, 160, 0.22);
  background:rgba(110, 79, 160, 0.07);
  font-family:"Lato", sans-serif;
  font-size:17px;
  font-weight:500;
  line-height:1.4;
  color:var(--ink-2);
}
.pc-case .matrix-swipe-hint[hidden]{
  display:none !important;
}
.pc-case .matrix{overflow-x:auto; background:#fff; border:1px solid var(--line); border-radius:var(--radius); box-shadow:var(--shadow); -webkit-overflow-scrolling:touch}
.pc-case table.mtable{border-collapse:collapse; width:100%; min-width:720px; font-size:13.5px}
.pc-case table.mtable th, .pc-case table.mtable td{padding:12px 14px; text-align:center; border-bottom:1px solid var(--line)}
.pc-case table.mtable th{background:var(--tint); font-weight:650; color:var(--ink-2); font-size:12px; text-transform:uppercase; letter-spacing:.04em}
.pc-case table.mtable td:first-child, .pc-case table.mtable th:first-child{text-align:left; font-weight:600; color:var(--ink)}
.pc-case table.mtable th:last-child{color:var(--violet-dk); background:var(--violet-soft)}
.pc-case table.mtable td:last-child{background:var(--violet-soft)}
.pc-case .dot-b{width:12px; height:12px; border-radius:50%; background:var(--teal); display:inline-block}
.pc-case .dot-p{width:12px; height:12px; border-radius:50%; background:var(--gold-line); display:inline-block}
.pc-case .dot-a{width:12px; height:12px; border-radius:50%; background:var(--line); display:inline-block}
.pc-case .mkey{display:flex; gap:22px; flex-wrap:wrap; font-size:13px; color:var(--ink-2); margin-top:14px}
.pc-case .mkey span{display:inline-flex; align-items:center; gap:7px}
.pc-case .ba-list{
  counter-reset:pc-ba;
  display:flex;
  flex-direction:column;
  gap:28px;
  margin-bottom:16px;
}
.pc-case .ba{
  display:flex;
  flex-direction:column;
  gap:12px;
  margin-bottom:0;
  counter-increment:pc-ba;
  background:transparent;
  border:0;
  box-shadow:none;
}
/* Number above the row, with a horizontal flourish rule through it */
.pc-case .ba-rule{
  display:flex;
  align-items:center;
  justify-content:center;
  width:100%;
  height:2.15rem;
  background:
    linear-gradient(
      90deg,
      transparent 0%,
      color-mix(in srgb, var(--gold-line) 75%, var(--line)) 14%,
      var(--violet) 46%,
      var(--violet) 54%,
      color-mix(in srgb, var(--gold-line) 75%, var(--line)) 86%,
      transparent 100%
    ) center / 100% 1px no-repeat;
}
.pc-case .ba-rule::before{
  content:counter(pc-ba);
  display:inline-flex;
  align-items:center;
  justify-content:center;
  min-width:2.15rem;
  height:2.15rem;
  padding:0 .45rem;
  border-radius:999px;
  border:1px solid color-mix(in srgb, var(--violet) 40%, var(--gold-line));
  background:var(--tint-2);
  color:var(--violet-dk);
  font-family:"IBM Plex Mono",ui-monospace,monospace;
  font-size:14px;
  font-weight:700;
  line-height:1;
  box-shadow:
    -16px 0 0 -15px color-mix(in srgb, var(--gold) 50%, var(--gold-line)),
    16px 0 0 -15px color-mix(in srgb, var(--gold) 50%, var(--gold-line));
}
.pc-case .ba-cols{
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  gap:0;
  border:1px solid var(--line);
  border-radius:var(--radius);
  overflow:hidden;
  background:#fff;
  box-shadow:var(--shadow);
}
.pc-case .ba-cols > div{padding:20px 22px}
.pc-case .ba .after{
  background:var(--violet-soft);
  border-right:1px solid var(--line);
}
.pc-case .ba .before{
  background:var(--tint);
  border-right:1px solid var(--line);
}
.pc-case .ba .why{
  background:#fff;
  border-right:0;
  border-top:0;
  grid-column:auto;
  font-size:var(--site-text-body);
  color:var(--ink-2);
  line-height:1.5;
}
.pc-case .ba h5{margin:0 0 8px; font-size:11.5px; letter-spacing:.11em; text-transform:uppercase; font-weight:700}
.pc-case .ba .after h5{color:var(--violet-dk)}
.pc-case .ba .before h5{color:var(--muted)}
.pc-case .ba .why h5{color:var(--ink)}
.pc-case .ba p{margin:0; font-size:var(--site-text-body); color:var(--ink-2); line-height:1.5}
.pc-case .ba .why b{color:var(--ink); font-weight:700}
@media(max-width:900px){
  .pc-case .ba-cols{grid-template-columns:1fr}
  .pc-case .ba .after,
  .pc-case .ba .before{border-right:0; border-bottom:1px solid var(--line)}
}
.pc-case .sev{display:grid; grid-template-columns:1fr 1fr; gap:20px}
.pc-case .sevcol{background:#fff; border:1px solid var(--line); border-radius:var(--radius); padding:22px 24px; box-shadow:var(--shadow)}
.pc-case .sevcol h4{font-size:14px; text-transform:uppercase; letter-spacing:.08em; margin-bottom:16px}
.pc-case .sevcol.strength h4{color:var(--teal)}
.pc-case .sevcol.issue h4{color:var(--rose)}
.pc-case .sevitem{display:flex; gap:10px; font-size:var(--site-text-body); color:var(--ink-2); padding:9px 0; border-top:1px solid var(--line)}
.pc-case .sevitem:first-of-type{border-top:0}
.pc-case .sevitem b{color:var(--ink)}
.pc-case .tag{font-size:11px; font-weight:700; color:var(--muted); text-transform:uppercase; letter-spacing:.04em}
@media(max-width:860px){.pc-case .sev{grid-template-columns:1fr}}
.pc-case .pill{display:inline-block; background:var(--tint); border:1px solid var(--line); border-radius:999px; padding:4px 12px; font-size:12.5px; color:var(--ink-2); margin:0 6px 6px 0}
.pc-case .note{
  display:flex; gap:12px; align-items:flex-start; background:#fff; border:1px solid var(--line);
  border-left:3px solid var(--violet); border-radius:12px; padding:18px 20px; font-size:var(--site-text-secondary); color:var(--ink-2); margin-top:28px;
}
.pc-lb{position:fixed; inset:0; background:rgba(20,15,28,.86); z-index:100; display:none; align-items:center; justify-content:center; padding:26px}
.pc-lb.open{display:flex}
.pc-lb-inner{background:#fff; border-radius:16px; max-width:min(1200px,94vw); height:min(900px,92vh); max-height:92vh; width:100%; display:flex; flex-direction:column; overflow:hidden}
.pc-lb-head{display:flex; align-items:center; justify-content:space-between; padding:14px 18px; border-bottom:1px solid var(--line)}
.pc-lb-head h4{font-size:15px}
.pc-lb-tools{display:flex; gap:8px}
.pc-lb-tools button{border:1px solid var(--line); background:#fff; border-radius:8px; width:32px; height:32px; cursor:pointer; font-size:15px}
.pc-lb-body h4{font-size:15px; margin:16px 0 6px}
.pc-lb-body p{font-size:var(--site-text-body); color:var(--ink-2)}
.pc-lb {
  position: fixed;
  inset: 0;
  background: rgba(20, 15, 28, 0.86);
  z-index: 100;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 26px;
}

.pc-lb.open {
  display: flex;
}

.pc-lb-inner {
  background: #fff;
  border-radius: 16px;
  max-width: min(1200px, 94vw);
  height: min(900px, 92vh);
  max-height: 92vh;
  width: 100%;
  display: flex;
  flex-direction: column;
  overflow: hidden;
}

.pc-lb-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 18px;
  border-bottom: 1px solid #e4deef;
}

.pc-lb-head h4,
.pc-lb-head .t {
  font-size: 15px;
  margin: 0;
  font-family: "Lato", sans-serif;
}

.pc-lb-tools {
  display: flex;
  gap: 8px;
}

.pc-lb-tools button {
  border: 1px solid #e4deef;
  background: #fff;
  border-radius: 8px;
  width: 32px;
  height: 32px;
  cursor: pointer;
  font-size: 15px;
}

.pc-lb-body {
  overflow: auto;
  padding: 16px;
  flex: 1;
  overscroll-behavior: contain;
  -webkit-overflow-scrolling: touch;
}

.pc-lb-body.img {
  display: block;
}

.pc-lb-body.img .pc-lb-stage {
  display: block;
  width: max-content;
  max-width: none;
  margin: 0 auto;
}

.pc-lb-body.img img {
  display: block;
  width: auto;
  height: auto;
  max-width: none;
  transition: width 0.12s ease;
}

/* Mobile type floor — supporting/section copy matches body */
@media (max-width: 767.98px) {
  .pc-case {
    font-size: var(--site-text-body);
  }

  .case-version-banner-text,
  .case-version-banner-link {
    font-size: 18px;
  }

  .pc-case .eyebrow,
  .pc-case .hmw .k,
  .pc-case .card .tagline,
  .pc-case .fig .who,
  .pc-case .ev .cnt,
  .pc-case .stat .src,
  .pc-case .tag,
  .pc-case .ba h5,
  .pc-case .pc-persona h5,
  .pc-case .sevcol h4 {
    font-size: 17px;
  }

  .pc-case .proto-kicker {
    font-size: 16px;
  }

  .pc-case .tagpill,
  .pc-case .pill,
  .pc-case table.mtable th {
    font-size: 16px;
  }

  .pc-case .lede {
    font-size: var(--site-text-body);
  }

  .pc-case .hmw .q {
    font-size: 26px;
    line-height: 1.35;
  }

  .pc-case .case-hero-copy .meta-row,
  .pc-case .meta-row,
  .pc-case .btn,
  .pc-case .stat .lbl,
  .pc-case .fig .ttl,
  .pc-case .note,
  .pc-case .pc-lb-head h4,
  .pc-case .pc-lb-body h4 {
    font-size: 19px;
  }

  .pc-case .rstep .t,
  .pc-case .card h4,
  .pc-case .ev h4,
  .pc-case .pc-persona .name {
    font-size: 22px;
  }

  .pc-case .hmw-why div,
  .pc-case .rstep .d,
  .pc-case .ev p,
  .pc-case .pl,
  .pc-case .pc-persona p,
  .pc-case .pc-persona .implication,
  .pc-case .pc-persona .role,
  .pc-case .card p,
  .pc-case .ba p,
  .pc-case .ba .why,
  .pc-case .sevitem,
  .pc-case .mkey,
  .pc-case table.mtable,
  .pc-case .pc-lb-body p {
    font-size: 21px;
    line-height: 1.55;
  }

  .pc-case .integrity,
  .pc-case .case-hero-copy .integrity {
    font-size: 18px;
    line-height: 1.55;
  }

  .pc-case .hmw-why div {
    padding: 16px 16px;
  }

  .pc-case .ev .code {
    font-size: 15px;
  }
}

.pc-case .study-meta{font-size:var(--site-text-secondary); color:var(--ink-2); margin-top:18px}
.pc-case .proto-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:18px}
.pc-case .proto-card{
  background:#fff;
  border:1px solid var(--line);
  border-radius:var(--radius);
  padding:24px 22px 26px;
  box-shadow:var(--shadow);
  display:flex;
  flex-direction:column;
  align-items:center;
  text-align:center;
}
.pc-case .proto-kicker{
  margin:0 0 8px;
  font-size:13px;
  font-weight:700;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--violet);
}
.pc-case .proto-title{
  margin:0 0 10px;
  font-family:"Cormorant", Georgia, serif;
  font-size:22px;
  font-weight:650;
  line-height:1.2;
}
.pc-case .proto-desc{
  margin:0 0 20px;
  font-size:var(--site-text-body);
  color:var(--ink-2);
  line-height:1.5;
  max-width:34ch;
}
.pc-case .proto-thumb{
  display:block;
  overflow:hidden;
  border-radius:10px;
  border:1px solid var(--line);
  box-shadow:var(--shadow);
  margin-bottom:18px;
  transition:transform .16s ease, box-shadow .16s ease;
}
.pc-case .proto-thumb:hover{
  transform:translateY(-2px);
  box-shadow:0 4px 16px rgba(36,30,51,.1);
  text-decoration:none;
}
.pc-case .proto-thumb img{width:100%; height:100%; object-fit:cover; object-position:top center}
.pc-case .proto-thumb--mobile{width:min(100%, 150px); aspect-ratio:390/844}
.pc-case .proto-thumb--desktop{width:min(100%, 320px); aspect-ratio:1440/1144}
@media(max-width:760px){.pc-case .proto-grid{grid-template-columns:1fr}}

/* APA references bibliography */
.pc-references-collapse {
  margin-top: 1.25rem;
  border-radius: 1rem;
  border: 1px solid rgba(36, 30, 51, 0.1);
  background: rgba(255, 255, 255, 0.78);
  overflow: hidden;
}

.pc-references-summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.1rem 1.35rem;
  cursor: pointer;
  list-style: none;
  user-select: none;
}

.pc-references-summary::-webkit-details-marker {
  display: none;
}

.pc-references-summary::marker {
  content: "";
}

.pc-references-summary::after {
  content: "";
  flex-shrink: 0;
  width: 0.55rem;
  height: 0.55rem;
  border-right: 2px solid var(--violet);
  border-bottom: 2px solid var(--violet);
  transform: rotate(45deg);
  margin-top: -0.2rem;
  transition: transform 0.2s ease;
}

.pc-references-collapse[open] .pc-references-summary::after {
  transform: rotate(225deg);
  margin-top: 0.15rem;
}

.pc-references-summary:focus-visible {
  outline: 2px solid rgba(110, 79, 160, 0.85);
  outline-offset: -2px;
}

.pc-references-summary-label {
  font-family: "Lato", sans-serif;
  font-size: var(--site-text-secondary);
  font-weight: 600;
  color: var(--ink);
}

.pc-references-summary-lead {
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 0.45rem 0.75rem;
  min-width: 0;
}

.pc-references-summary-meta {
  font-family: "Lato", sans-serif;
  font-size: 13px;
  color: var(--muted);
}

.pc-references-collapse-body {
  padding: 0 1.35rem 1.35rem;
  border-top: 1px solid rgba(36, 30, 51, 0.1);
}

.pc-references {
  margin: 1.25rem 0 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.pc-references li {
  font-family: "Lato", sans-serif;
  font-size: 15px;
  line-height: 1.55;
  color: var(--ink-2);
  padding-left: 1.5rem;
  text-indent: -1.5rem;
}

.pc-references em {
  font-style: italic;
}

.pc-references a {
  color: #1e5aa8;
  text-decoration: underline;
  text-decoration-color: rgba(30, 90, 168, 0.35);
  text-underline-offset: 2px;
  word-break: break-all;
  transition: color 0.15s ease, text-decoration-color 0.15s ease;
}

.pc-references a:hover {
  color: #0f3d75;
  text-decoration-color: rgba(15, 61, 117, 0.5);
}